Its comparable stores sales, a key metric for retailers, fell by 2.6% in the fiscal third quarter ending July 3, the company reported Wednesday. The decline was roughly in line with analysts’ predictions of a 2.3% drop.
“It remains a very, very competitive market out there,” Walter Robb, co-chief executive, told investors.
The grocer has slashed prices, offered discounts, and launched a pilot loyalty program that is one of the hallmarks of traditional grocers. But greater competition from supermarket chains such as Kroger Co. KR -2.33 % is continuing to undercut the Austin, Texas-based food grocer’s dominance in natural foods and it has offered lower prices to try to compete.
Whole Foods can’t depend on customers traveling to shop there given the prevalence of the goods at other stores, said John Mackey, co-chief executive for Whole Foods.
“People may not be driving as frequently or as a far as they used to because they can stop by a Krogers or a HEB or a Wegmans,” Mr. Mackey said.
The high-end grocer, whose name became synonymous with natural and organic foods, has been beset by a sales slowdown. In addition, it has faced some bad publicity, including a recent warning from U.S. health regulators over food safety at a Massachusetts plant that makes prepared foods and other products. Mr. Mackey said the problems flagged by inspectors have been resolved or would be soon.
Analysts cautioned that a turnaround in Whole Foods’ sales will take time. So far this quarter, comparable-store sales were down 2.4%, the company said.
Shares were down 5% at $ 31.95 in after-hours trading Wednesday, and are flat year to date.
The company announced last year that it would eliminate jobs to help offset its price discounts and it reduced more than 2,000 positions, or around 2% of its workforce, as of last September, according to financial filings.
And it is trying to broaden its market by opening a new chain of smaller, cheaper stores. Company executives said the first of its new 365 by Whole Foods Market stores was attracting new shoppers who were buying more items per transaction.
Company executives said they hadn’t seen cannibalized sales from Whole Foods’ pricier full-format stores so far, but will be monitoring its third location opening near Seattle later this year. That store is closer to a traditional Whole Foods store.
The traditional store’s comparable-store sales were up 2.5% in the fiscal year ending last September. Its same-store sales growth peaked at 8.8% in 2012, and have fallen since, according to company filings.
Over all for the quarter, revenue rose 2% to a record $ 3.7 billion. But Whole Foods reported a profit of $ 120 million, or 37 cents a share, compared with $ 154 million, or 43 cents a share, a year earlier. Analysts surveyed by Thomson Reuters had projected 37 cents a share on $ 3.73 billion in revenue.
The decline in food prices is hurting businesses across the grocery sector even as it benefits consumers.
“Deflation, particularly in proteins, has lasted longer than people expected,” said Mark Gross, chief executive of Supervalu, SVU -12.50 % a Minneapolis-based grocery chain that also reported its earnings Wednesday.
Supervalu’s deep-discount grocery subsidiary, Save-A-Lot, saw price deflation of around 5% during its fiscal year quarter because of falling prices of eggs, beef and milk.
—Maria Armental contributed to this article.
Write to Heather Haddon at [email protected]